Brand film
ESG-фильм для привлечения инвестиций — АО «БСК»
A film about a company and its environmental initiatives.
Role: MustFilm: concept, production management and post-production.
MustFilm / founder profile
Artur Mustaev
Artur Maratovich Mustaev
Film Director. Executive Producer.Founder of MustFilm Production.
I produce films, commercials and visual projects for businesses — from the first concept to filming, CGI, AI production and final delivery.
I work with companies and production teams in Russia and internationally.
300+ MustFilm projects50+ companiesWorking in video since 2009
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From the first idea to the final film
I founded MustFilm to make visual projects where a strong idea is matched by disciplined production.
I work with industrial companies, technology brands and businesses. I develop concepts, build teams, select the right production approach and take responsibility for delivery.
My experience spans filming, international sports broadcasting and running an independent production company. It gives me a practical understanding of both the creative and technical sides of production.
Today I am developing AI production, combining generative video, CGI and live action when the brief calls for it.
Clients include
- Rosatom
- Sber
- SIBUR
- Lukoil
- Gazprom
- BSK
- Roskhim
- Iskozh
- Asha Metallurgical Plant
- Smeshariki
- Another World
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Selected projects
VR advertising
Мы официально сняли новую серию Смешариков!
Show the experience of a VR game through live action and the virtual world.
Role: MustFilm: directing, producing and post-production.
B2B brand film · Iskozh
Имиджевый B2B-фильм: пять производств, 55 лет, тысяча специалистов
Five production sites, 55 years of experience and a thousand specialists in one film. Not a catalogue of workshops, but a single story of how the company works and why it is a reliable partner.
Role: MustFilm: story and script, on-site filming, hybrid AI graphics and post-production.
HR film · HeadHunter contest
Система против выгорания — HR-ролик для конкурса HH.ru
How to split an overloaded role into several using a job meta-profile. We turned a complex HR methodology into a simple visual language: the viewer sees meaning, not a diagram.
Role: MustFilm: script, visual concept, filming and post-production. Finalist of the HeadHunter HR video contest.
Corporate HR film
HR-клип от лица металлурга — песня, кастинг и выступление в День металлурга
Express a company culture through its people and their own voices.
Role: MustFilm: full-cycle production, from lyrics and music to filming and the live performance.
VR / 3D presentation
Продуктовый ролик VR-тренажёра по охране труда — обучение нового поколения
Show a VR safety trainer in action to potential clients.
Role: MustFilm: direction, visual concept and production.
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What I can deliver
Films and commercials, end to end
Brand and corporate films, advertising campaigns, product videos, industrial and HR films. We develop the concept, build the team, organise the shoot and complete post-production.
AI Production
Generative and hybrid films. We use AI for visual scenes, environments, characters and shots that are difficult or expensive to create traditionally. We combine neural tools with live action, graphics and CGI.
CGI, 3D and complex visualisation
Animation, 2D/3D graphics, technical visualisation of equipment and processes, VR and interactive formats. The technology follows the brief and the required level of image accuracy.
Business automation and IT systems
I build systems around a company’s tasks: CRM, accounting, internal tools. I automate processes with n8n and AI agents and set up SEO content factories. A software engineer by training, writing my own software since 2013.
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International projects. High standards under pressure.
My experience includes major sports events: the Olympic Games, the FIFA World Cup, Roland Garros, the Rugby World Cup and international alpine skiing competitions. I worked as part of international technical and broadcast teams.
Live television demands precise preparation, coordination and decisions made in the moment. I bring those principles to commercial production.
Olympic and Paralympic Games
Technical work in sports broadcasting.
FIFA World Cup and Confederations Cup
Local producer and technician for the British FIFA TV Crew.
Roland Garros
Robycam operator.
FIS Alpine Ski World Cup
Producer, engineer and Polecam operator at the start gate; World Championships in Cortina and Courchevel-Méribel.
Rugby World Cup
Robycam operator with an Australian broadcast team.
Universiades and World Judo Championships
Technical work in sports broadcasting.
Production process
VR production process
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Speaking, education and professional activity
Matrix of Advertising 2026
Industrial video marketing
How B2B companies use video to win clients and partners through trust, not reach.
Russian Industrial Forum
Building a company image through video
A 90-minute talk with case studies: how an industrial company can present itself to clients, partners and future employees.
Employer brand through the eyes of Gen Z
Why young people choose with their eyes
Round table "The generation gap: helping managers lead Generation Z". My topic: how video helps employers speak to young specialists in their own language.
HR Consilium · Kurazh Prodazh
Training people actually watch to the end
A TED-format round table. Why text manuals and courses fail, and how to turn onboarding and training into video employees actually finish. Information partner: hh.ru.
Topics for organisers
- Industrial video marketing
- Video in B2B communication
- Employer brand and young talent
- Generative AI in video production
- Live action, CGI and AI in one project
- Entrepreneurship and growing a production company
- AI automation from first-hand experience
Education
Software engineer. Graduated from Ufa State Aviation Technical University (USATU) in Computer-Aided Design Systems.
This background helps me work with complex production tasks, graphics and new technologies.
Further training
- Media Industry Academy, Moscow, 2012 — Television Camera Operation programme, 240 hours.
- Sports Broadcasting ANO (Panorama production unit) — training course for creative television specialists, Camera Operator specialisation; certified to operate broadcast equipment.
Awards and certificates
- Certificate of Honour from Sports Broadcasting ANO (Panorama) for professionalism and dedication in preparing and delivering TV and online coverage of the XXII Olympic Winter Games, Sochi 2014.
- Participation Certificate, XXII Olympic Winter Games, Sochi 2014.
- Commemorative Certificate for contribution to the Sochi 2014 Paralympic Winter Games.
Professional communities
- Chamber of Commerce and Industry of the Republic of Bashkortostan — member since 2025.
- OPORA RUSSIA — the national association of small and medium-sized businesses, member since 2026.
Diplomas and certificates
I am open to talks and professional discussions about video production, industrial marketing, HR video, AI production and visual communication.
Invite me to speak06
My path: video and code, side by side
I started out as a software engineer and a camera operator at the same time. Both lines still run side by side: an engineering mindset helps on complex shoots, and production experience helps in business automation.
- Video and broadcasting
- Software and automation
- Speaking and communities
2009
Video and broadcastingFirst camera
Student TV channel "Student-TV" and first commercial videos, while studying software engineering at USATU.
2012
Video and broadcastingBecoming a camera operator
Camera operator course at Sports Broadcasting ANO and further training at the Media Industry Academy. First sports broadcasts: biathlon, ski cross, KHL ice hockey, the FIFA U-17 Women’s World Cup in Baku.
2013
Video and broadcastingUniversiade, Kazan
Volleyball coverage with SSM and SHM super slow-motion cameras.
2013–2014
Software and automationFirst software system
A document management system for the Oktyabrsky District Prosecutor’s Office in Ufa. It became my graduation project: a CAD degree with honours from USATU, 2014.
2014
Video and broadcastingSochi Olympic Games
Olympic and Paralympic Winter Games, with a Certificate of Honour from Panorama for the coverage.
2014–2016
Software and automationSoftware for leisure parks
An operations system for the FlyPark trampoline park and the Gammy rope park chain: barcode entry, visit time tracking and pricing, a guest bonus programme, instructor pay calculation.
2016
Video and broadcastingFounded MustFilm Production
First regular clients were shopping centres: Malltech, MEGA.
2017–2018
Video and broadcastingFIFA
FIFA Confederations Cup and FIFA World Cup in Russia: local producer and technician for the British FIFA TV Crew.
2019
Video and broadcastingUniversiade, Krasnoyarsk
Steadicam at the opening and closing ceremonies, SSM camera at the biathlon.
2020–2021
Video and broadcastingIndustry and large businesses
MustFilm films for BSK, Burservice, Bashneft, Burintekh, Sber and other companies.
2021–2023
Video and broadcastingInternational broadcasting
Roland Garros, the FIS Alpine World Ski Championships in Cortina d’Ampezzo and Courchevel-Méribel, the Rugby World Cup in France.
2025
Speaking and communitiesStarting out as a speaker
November 2025: my first major talk, at the Russian Industrial Forum in Ufa, on building a company image through video. The same year I joined the Chamber of Commerce and Industry of the Republic of Bashkortostan.
2025–2026
Video and broadcastingAI Production
AI Production becomes one of MustFilm’s core directions: generative and hybrid films for business.
2026
Speaking and communitiesTalks in Moscow and Ufa
Matrix of Advertising in Moscow on industrial video marketing in B2B. In Ufa, a round table on employer branding and Generation Z, and the HR Consilium conference. Became a member of OPORA RUSSIA.
2026
Software and automationCounterparty screening for Rubin and Vavilon
An automated system for screening counterparties and construction subcontractors. It gathers data from government and open sources, checks legal and financial risks, court cases and enforcement proceedings, scores the risk and produces a report for the decision on working with a contractor. In July 2026 we worked on version 2.6 and extended functionality.
2026
Software and automationWarehouse, 1C and own infrastructure
Warehouse accounting automation with data transfer to 1C. Our own server and in-house infrastructure for business services.
2026
Software and automationSEO content factory for B2B
A system built on n8n and AI agents that picks relevant topics from search demand in Yandex Wordstat and Google Ads, writes articles for those queries and distributes them across blogging platforms, social networks and professional communities, each in its own format and with unique copy.
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MustFilm
Shall we discuss your project?
I am open to new films, advertising and AI projects, international partnerships and speaking engagements.
If you have a brief, an idea or a collaboration proposal, write to me.
Offices:Ufa — 7 Entuziastov St.Moscow — 9 Godovikova St., building 5.